Design Evaluation

When I found out that Subway was re-branding the company that we all know so well I was very excited. I was reluctant to see some change. Over the span of however many years the used the design on top.

In comparison the two designs are the same, but very different. Yes they both say subway, however they giving off a different message. This is all very subjective so be warmed. The design on top is saying "look at me". Obviously its saying subway, but the heavy outline and italics are just crying for attention and approval. You cant not remember this design. Is that good or bad though?

The newest design is anything but new. This was the original design that was used when the company first began. Not only is it simple in type, but color and overall design as well. Its gets the point across with the subtle colors. Rather than begging for attention its saying " well we have good cheap sandwiches if you want one".

A trademark can make or break a company. Look at McDonald's, when seeing that over sized M on a red background we all understand exactly what that means and who it is. I think that with the right advertising and marketing subway could achieve the same level of popularity. In this new trademark, we can see a relation to the Gestalt principle, Law Of Closure. There are two over sized arrows that create an S, then suing the negative space we can see another S. Creating some what of an illusion for the eye.  

Contrast, Balance, Harmony

This photo was taken of my girlfriend and I almost two years ago. We decided to adventure up Snow Canyon National Park on one winter day. Even though it was freezing. We picked up some wood at the smiths on the way, and had a fire. When I picked her up for a loving kiss my friend snapped this pick of us.

Being a black and white photo, there is obvious contrast as far as lighting goes. On the left hand side of the photo we have rock that makes the photo seem small to me or claustrophobic. Then on the right hand side of the photo is the open sky, but it appears to be all white, creating for me a sense of space that balances out the rock on the left had side.

The subject matter is slightly placed to the left of the photo, this creates more balance. Also the subject matter is much darker than everything else in the frame. Making the over powering bright sky, seem a little more humble and equal to the rock on the right side. As far texture, we have an abundance in the rock. Holes and lines run diagonally across the entire structure reassuring that organic feel that most phone camera take away. As well as the sage brush on the lower quadrant of of the photo, creating more organic feelings.

This photo creates harmony for me, in the sense that when I look at I remember this great hike that my lady friend and I went on. I think the setting of love sets the tone for harmony as well. Love is bliss. And bliss can be harmony depending on how it is looked at. Visual speaking we have harmony coming from the vibrant white sky. Creating a peaceful look to the entire photo