Monday, November 21, 2016
Clients: Cliff side Restaurant located at 511 S Airport Rd, St George, UT 84770
Tom, 65, is one of the owners of Cliffside Restaurant and like any business man, he wants to increase his profit. He wants Cliffside Restaurant to reach "legendary" status here in St. George. Tom wants the word about the restaurant to reach as many people as possible in order to get a wider variety of people up there to eat.
Dorothy, 64, is Tom's wife. While Tom handles the business side of things, Dorothy is mostly invested in the aesthetics of the restaurant and the hospitality. She is the main decorator for the restaurant and always wants the restaurant to be spotless and beautiful. As a mother and a grandmother, she is very family oriented. She goes out of her way to make young families and their children feel welcome at the restaurant. Like Tom, she too wants to increase the volume of customers as well as the diversity.
Persona #1 (Young Family)-
Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy.
Persona #2 (Traveler)-
Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.
Persona #3 (Older Couple)-
Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.
My Role: I was tasked with creating a style guide for the project as well as creating the logo. A logo can be very important for a company' and its success. Due to the lack of thought and apathy that was put into the current logo, I felt like this was the perfect task for me because I secretly have a love for logo design.
Thursday, November 10, 2016
Thursday, October 20, 2016
Monday, September 19, 2016
In comparison the two designs are the same, but very different. Yes they both say subway, however they giving off a different message. This is all very subjective so be warmed. The design on top is saying "look at me". Obviously its saying subway, but the heavy outline and italics are just crying for attention and approval. You cant not remember this design. Is that good or bad though?
The newest design is anything but new. This was the original design that was used when the company first began. Not only is it simple in type, but color and overall design as well. Its gets the point across with the subtle colors. Rather than begging for attention its saying " well we have good cheap sandwiches if you want one".
A trademark can make or break a company. Look at McDonald's, when seeing that over sized M on a red background we all understand exactly what that means and who it is. I think that with the right advertising and marketing subway could achieve the same level of popularity. In this new trademark, we can see a relation to the Gestalt principle, Law Of Closure. There are two over sized arrows that create an S, then suing the negative space we can see another S. Creating some what of an illusion for the eye.
Monday, September 5, 2016
Being a black and white photo, there is obvious contrast as far as lighting goes. On the left hand side of the photo we have rock that makes the photo seem small to me or claustrophobic. Then on the right hand side of the photo is the open sky, but it appears to be all white, creating for me a sense of space that balances out the rock on the left had side.
The subject matter is slightly placed to the left of the photo, this creates more balance. Also the subject matter is much darker than everything else in the frame. Making the over powering bright sky, seem a little more humble and equal to the rock on the right side. As far texture, we have an abundance in the rock. Holes and lines run diagonally across the entire structure reassuring that organic feel that most phone camera take away. As well as the sage brush on the lower quadrant of of the photo, creating more organic feelings.
This photo creates harmony for me, in the sense that when I look at I remember this great hike that my lady friend and I went on. I think the setting of love sets the tone for harmony as well. Love is bliss. And bliss can be harmony depending on how it is looked at. Visual speaking we have harmony coming from the vibrant white sky. Creating a peaceful look to the entire photo