Style Guide

Analyse: As a group we decided that we would try and stick to something that close to the original logo, these logos are still not are final logo. However we felt that we should get something posted regardless.  As we started down this idea of revamping Cliffside restaurant I began with sketching and trying many different ideas that involved a lot of brainstorming. After sketching many different logos I brought them into illustrator and started designing them with shapes and the pen tool, creating many different rough concepts. After all of this we all discussed what Cliffside had that was unique. Once we figured out that the only unique thing was the fact that the restaurant is located on top of a mesa we decided to keep the new logo close to the original. I think that cleaning up the current logo will possibly attract a younger crowd by communicating that the restaurant is modern and young as well. But, hopefully keeping the current older/wealthy crowd around as well. As far as fonts go we decided that keeping it fairly simple was the best thing to do.

Collaborative Design Presentation

Audience: Geographic/Demographic.

Clients: Cliff side Restaurant located at 511 S Airport Rd, St George, UT 84770

Owners-

Tom, 65, is one of the owners of Cliffside Restaurant and like any business man, he wants to increase his profit.  He wants Cliffside Restaurant to reach "legendary" status here in St. George. Tom wants the word about the restaurant to reach as many people as possible in order to get a wider variety of people up there to eat.  

Dorothy, 64, is Tom's wife.  While Tom handles the business side of things, Dorothy is mostly invested in the aesthetics of the restaurant and the hospitality.  She is the main decorator for the restaurant and always wants the restaurant to be spotless and beautiful.  As a mother and a grandmother, she is very family oriented. She goes out of her way to make young families and their children feel welcome at the restaurant.  Like Tom, she too wants to increase the volume of customers as well as the diversity.

Persona #1 (Young Family)-

Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy. 

Persona #2 (Traveler)-

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

Persona #3 (Older Couple)-

Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.

My Role: I was tasked with creating a style guide for the project as well as creating the logo. A logo can be very important for a company' and its success. Due to the lack of thought and apathy that was put into the current logo, I felt like this was the perfect task for me because I secretly have a love for logo design.

Mis-en-Scene

Its is the directors duty to maintain control over almost all creative aspects of the film. Including, tech, lighting, makeup. He or she may not work directly with those departments all the time though. He or she will generally have directors for each department as well to help keep the set organized. Christopher Nolan approached this film in a great way, and that was by not using any CGI during any of the flight and character scene either. Him and his crew built and excellent set that was easily navigable/ spacious for this scene. Using many lights and sound effects to create the scene that seemed like it was computer generated. The scene itself holds a large amount of the design themes that we spoke about in class over the past three months including law of continuity, because he is consistently falling downward wall the lines are leading down as well. Not only that but everywhere you look in the scene lines are running through out it. Law of   Proximity, when he flying down the teseract he begins to see all of these room with the people he knows and all of their things, then you star grouping them together thinking its all one scene within a scene, that may not be the case, just a subjective observation. All in all even though the films success was through the rough and a very popular movie, it is undeniably one of the greatest films of my time so far.