Analyse: As a group we decided that we would try and stick to something that close to the original logo, these logos are still not are final logo. However we felt that we should get something posted regardless. As we started down this idea of revamping Cliffside restaurant I began with sketching and trying many different ideas that involved a lot of brainstorming. After sketching many different logos I brought them into illustrator and started designing them with shapes and the pen tool, creating many different rough concepts. After all of this we all discussed what Cliffside had that was unique. Once we figured out that the only unique thing was the fact that the restaurant is located on top of a mesa we decided to keep the new logo close to the original. I think that cleaning up the current logo will possibly attract a younger crowd by communicating that the restaurant is modern and young as well. But, hopefully keeping the current older/wealthy crowd around as well. As far as fonts go we decided that keeping it fairly simple was the best thing to do.
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