Collaborative Design Presentation

Audience: Geographic/Demographic.

Clients: Cliff side Restaurant located at 511 S Airport Rd, St George, UT 84770

Owners-

Tom, 65, is one of the owners of Cliffside Restaurant and like any business man, he wants to increase his profit.  He wants Cliffside Restaurant to reach "legendary" status here in St. George. Tom wants the word about the restaurant to reach as many people as possible in order to get a wider variety of people up there to eat.  

Dorothy, 64, is Tom's wife.  While Tom handles the business side of things, Dorothy is mostly invested in the aesthetics of the restaurant and the hospitality.  She is the main decorator for the restaurant and always wants the restaurant to be spotless and beautiful.  As a mother and a grandmother, she is very family oriented. She goes out of her way to make young families and their children feel welcome at the restaurant.  Like Tom, she too wants to increase the volume of customers as well as the diversity.

Persona #1 (Young Family)-

Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy. 

Persona #2 (Traveler)-

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

Persona #3 (Older Couple)-

Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.

My Role: I was tasked with creating a style guide for the project as well as creating the logo. A logo can be very important for a company' and its success. Due to the lack of thought and apathy that was put into the current logo, I felt like this was the perfect task for me because I secretly have a love for logo design.